STRATEGY: THE DETERMINATION OF LONG-RUN GOALS AND OBJECTIVES OF AN ENTERPRISE AND THE ADOPTION OF COURSES OF ACTION AND THE ALLOCATION OF RESOURCES NECESSARY FOR CARRYING OUT THESE GOALS.
-Alfred Chandler, Strategy & Structure (Cambridge, MA: MIT Press, 1962)
The purpose of strategy is to help you succeed as an individual and as an organization. To devise a successful strategic plan it is necessary to recognize the key characteristics of an effective strategy. Two basic components that needs in-depth analysis is both internal and external environment of a firm. ITSSRC conducts training programs to strengthen your strategic management skills.